Who is Oni

Oni is a tiny web design and development agency. It is basically a single developer (me), plus the occasional collaborator.

Previously, I used the nickname “Griden”, but since it was attached to a business I subsequently sold to another company, a “rebranding” was needed.

Notable Achievements:

Only the relevant ones, of course. Stripped off any sort of modesty:

  • I ran a very successful premium WordPress theme shop under the AlienWP brand.
  • I authored some of the most popular WordPress themes on wordpress.org – namely Oxygen, Hatch, Origin, and Ascetica. Each one of them spent quite a while in the “Featured” category in the official repository. And each one of them was picked and adapted by Automattic (the company behind WordPress) for their WordPress.COM service.
  • I was a member of wordpress.org’s Theme Review Team for a while.
  • I am a Certified Microsoft Dynamics NAV Developer and until 2008 I worked on ERP implementations in large companies, before switching to the web.

After selling the theme shop, I’ve built a number of other web projects, including a video games price comparison app. And I even dabbled in game development.


I learned basically everything I know about WordPress development from Justin Tadlock.

Design was my main interest when I switched my professional interest to the web and I studied it from classic design books like Emil Ruder‘s “Typographie“, Jack Hamm‘s “Drawing Scenery” and top designers like Mark Boulton.


I am currently helping other business owners to achieve online success via exquisite design, efficient functionality, and search engine optimization.

I am quite competent in the following:

  • Web & User Interface Design, with all involved technologies – HTML 5, CSS, JavaScript.
  • WordPress Development – custom websites, themes, and plugins.
  • E-Commerce websites, based on WooCommerce or Magento.
  • Backend Development – custom web applications with Django.
  • DevOps – I have experience implementing complex CD/CI solutions with tools like Jenkins, Ansible, and Git.
  • SEO – I run several side projects that depend on organic traffic so I am constantly interested and well-informed about the current best search engine optimization practices.

If you have a project in mind, please feel free to get in touch!